01
Too many companies simply don't know where to start without destabilizing their teams. The hype creates urgency, but not a playbook.
Turn AI hype into a working tool your team actually uses.
We build role-specific AI tools and run hands-on adoption programs.
AI that ships
Goal
- + time saved
- + clarity
- + results
- Understand
- Pick
- Ship
Hands-on training
Founder · AI trainer
Jeremy Corman
Trusted by
§ 01 — The reality
AI is everywhere. Not the method.
The hype creates urgency, but not a playbook. That's what blocks most SMBs.
02
Technology shouldn't precede the need. It should integrate silently and efficiently into existing expertise.
let's change that now.
§ 02 — Method
The old way vs The new way
From fuzzy to tangible. Before / after contrast, in six points.
The old way
The new way
"We need AI" (without use cases)
We start from a specific workflow
Long specs, unclear outcomes
A working V0 to decide fast
Theoretical decisions
Decisions made on a working tool
POCs that stall
Structured iterations until real usage
Tool "on the side"
Integrated into your existing workflow
Vendor lock-in
Owned by your team
§ — Diagnostic
What kind of AI solution do you need ?
Tick what is true for your situation.
Tick what is true
Recommendation
Tick at least one box to see a recommendation.
§ 03 — Approach
Three formats, one focus.
Clarity → a working tool → adoption. Start where uncertainty is highest.
Start here
01 Short format
AI Clarity Session
An interactive session to clarify what AI can actually bring to your business and identify your first concrete use cases.
You'll leave with:
- 3–5 possible use cases, ranked (impact / effort / risk)
- 1 priority workflow clearly described (inputs → steps → outputs)
- Guardrails (data, privacy, human review, integrations)
- An action plan: what to build / what to train / what to measure
02 12-week build
Build a workflow app
For when you want tangible results: a working AI app.
You'll leave with:
- A quickly testable V0 (to validate the flow, not just "talk about it")
- Short cycles (demo → feedback → iteration)
- A usable V1 on a core workflow
- Ownership transfer so you're not vendor-locked.
03 Program
AI Adoption Program
For when you want to structure AI within your team.
You'll leave with:
- One use case at a time: selection → practice → measurement
- Reusable assets (prompts, checklists, templates, methods)
- Progressive skill building (ops + managers + IT)
- A system to continue: backlog, prioritization, governance
§ 04 — Impact
A real impact.
AI doesn't transform tools. It transforms ways of working, deciding, and collaborating.
- 01 Work
Faster workflows, less friction.
- 02 Decide
Sourced analyses, not gut feel.
- 03 Collaborate
Shared standards across the team.
§ 05 — Questions
The real questions.
The questions we get most, answered without spin.
Do you prepare the session based on our tools and processes, or is it a generic presentation?
We prepare the session based on your context. Before the workshop, you receive a personalized questionnaire (tools used, workflows, pain points, document types, constraints). This allows us to come with examples and use cases directly related to your reality, not a "one size fits all" presentation.
Is it a prototype or a real app?
The V0 is for quick validation. The goal is a usable V1 on a core workflow, used by the team.
What is 'vibe coding' exactly?
We build live, decide on concrete results, and stay focused on usage. Less speculation, more product.
What about security / GDPR?
We frame it from the start: data, access, traceability, human validation if necessary, and governance rules.
What if we want to add lots of features?
We prioritize. We first deliver a working core workflow, then expand. That's how we avoid never-ending projects.
What happens after?
You can continue with iterations, or switch to the Engagement program to internalize the capability and maintain speed.
What if we don't have time to respond?
You need an available sponsor (30 min/week). Without feedback, we slow down, we prefer to say it clearly.
Who is the adoption program for?
For teams that want to structure AI usage in their daily work. Typically: SMBs and service teams with lots of writing, analysis, reporting, or coordination. The profiles that get the most value: ops/admin, managers, marketing/communications, HR, finance, and an IT point person if you have one.
How do you ensure AI is actually adopted after the sessions, and not forgotten after two weeks?
We set up a simple adoption mechanism: one use case at a time (selection → practice → measurement), reusable assets (prompts, templates, checklists), and a routine (short ritual, test tracking, continuous improvement). The goal is for each session to produce something immediately usable, and for the team to know what to test the following week.
§ 06 — Proof
What our
clients shipped.
Raw feedback from clients we trained and supported.
"At All-in Global, we're passionate about innovation and firmly believe in the synergy between human expertise and cutting-edge technology. This week, our entire team dove into the world of AI, guided by Jeremy Corman from Marketing Makers. A full day of hands-on training showing how generative AI can improve our workflows. Through interactive workshops, everyone got to build their own GPTs and explore how OpenAI can simplify day-to-day tasks across every department. Huge thanks to Jeremy for all the insights—now it's time to put them into practice. 🚀🤓"
AG
All-in Global
"J'ai découvert Marketing Makers en plein covid au moment où je cherchais un partenaire pour développer notre portfolio de formations à distance portant sur le marketing digital. Le mix rare d'une approche à la fois analytique et créative en fait un partenaire exceptionnel. Grande expertise en growth marketing, bonne connaissance du terrain (du startup au scale-up) et surtout l'ambiance conviviale tout en restant correcte a fait que Marketing Makers est toujours notre partenaire privilégié. Nos entreprises de la CP200 sont dans de bonnes mains pour développer leurs activités en marketing. Je conseille."
JP
Jan Pollet (Cefora) — Product Manager Training @ Cefora
"Nous avons participé à une formation chez Marketing Makers dans le but de comprendre l'intérêt du marketing pour les bureaux d'architecture que nous représentons. Objectif atteint grâce aux compétences des formateurs. Ils nous ont fourni une analyse détaillée de la situation du secteur et ont pris le temps d'illustrer les concepts du marketing par des exemples concrets et adaptés à notre profession. Nous avons rapidement pu appliquer nos nouvelles connaissances de manière concrète. Merci Marketing Makers pour cette journée instructive !"
U
UWA (bureaux d'architecture)
"Je suis fan. Les formations de Marketing Makers sont géniales car hands-on et individualisées par rapport aux besoins du client. Les cours sont très interactifs et illustrés d'exemples concrets. L'équipe est à la pointe des dernières technologies au niveau marcom. Il y a énormément de concurrence dans ce domaine, mais Marketing Makers sort clairement du lot."
MD
Michele d'Herde — MarCom in Healthcare
"Jeremy et son équipe sont extrêmement serviables et réactifs. Comme nous rencontrions beaucoup de difficultés techniques de notre côté, chaque question posée était suivie d'un appel ou d'une vidéo explicative ce qui nous a fait gagner beaucoup de temps. 100% recommande. Nous aimons notre tableau de bord."
SB
Sara Blasberg — MarCom Officer @ BeCentral
"Toujours là pour fournir des informations numériques stratégiques et capable de les tester et de les mettre en œuvre."
SS
Stephan Salberter — Managing Director @ 19
"J'ai eu le plaisir de travailler avec Marketing Makers, une can-do attitude, un esprit analytique et il trouve toujours des solutions créatives pour atteindre les objectifs. Jeremy a une combinaison fantastique de compétences stratégiques, techniques et créatives. Plus important encore, Jeremy est quelqu'un de bien et c'est amusant de travailler avec lui."
MU
Michael Umansky — CEO @ inkforall.com
"We've all dabbled with ChatGPT, right? 🤖 But learning generative AI from an expert like Jeremy Corman (Marketing Makers) is a whole different experience. 🤯 In just a few hours, I discovered so many ways to use it. It was a dense, info-packed training full of case studies that gave me both the tools and the drive to use AI every day. 100% recommend! 👏 Big thanks to Jeremy for sharing his expertise so generously, to Frédérique, Cedric, and Benjamin for the great vibe, and to La Grand Poste for hosting."
VK
Vassili Koumparoulis — Account & Project Manager (marketing & loyalty strategy)
"Je recommande fortement cette formation à toutes les personnes qui souhaitent se familiariser avec l'IA générative 👍💯"
FL
Frédérique Lejeune — Customer Engagement Manager (Sanofi)
"La présentation est très claire, pertinente et bien structurée."
ÉM
Équipe Mayoly
"L'événement Food Connections s'est parfaitement déroulé… nombreux retours positifs, plusieurs participants ont demandé la présentation."
AB
Annick Bosseloir, Wagralim (bilan Food Connections)
"de nombreux commentaires spontanés et très positifs des participants ; objectifs atteints."
BM
Bilan MGD, Mayoly Gastro Days 2025
"A beaucoup appris sur l'IA et son utilisation lors de la session de ce matin."
ÉV
Équipe VIMAR (session IA)
"A eu beaucoup de plaisir à apprendre en quoi et comment l'intelligence artificielle pouvait sembler intéressante et attractive."
NP
Nico P. (retour participant atelier IA)
"L'assemblée a fortement apprécié la formation IA"
OV
Olivier Van Hulsel, Brasserie C (retour post-formation IA)
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