Turn AI into concrete use
I don't train on AI as a collection of tools. I work on the uses, methods and reflexes that allow a team to achieve tangible results.
Entrepreneur, marketer and AI-applied marketing trainer
I help teams turn AI into a concrete lever for growth, productivity and marketing execution. Not a demo gimmick. A useful system, adopted and actionable in the field. Former Google Digital Workshop coach, I follow a simple approach: learn by doing. Test, document, share, improve.
I'm the founder of Marketing Makers, where I support companies that want to integrate AI seriously into their marketing, processes and teams. My job is to make complex topics understandable, concrete and actionable, with a balance between strategy, methodology and experimentation.
For several years, I've been exploring the intersection of marketing, technology and adoption of new practices. My guiding thread hasn't changed: helping professionals better understand ongoing transformations, then convert them into real advantages in their daily work. I was notably a coach at Google's Digital Workshop, an experience that reinforced my belief that good pedagogy must always start from the field.
With Marketing Makers, I support teams on topics like generative AI, marketing workflows, productivity, content creation, AI assistants and structuring more efficient work methods. My approach is based on learn by doing: start from a concrete need, test, measure, then scale what truly works.
I'm also involved in other entrepreneurial and community projects. I participate in Airplan, a Belgian startup that simplifies the preparation of urban planning permit files in Wallonia through automation and intelligent data retrieval. I'm also engaged in Café Numérique Liège, a community that has brought together innovation, digital and knowledge-sharing enthusiasts for years.
I'm also the creator of the Digital Marketing Canvas, a collaborative framework designed to help organizations structure their marketing strategy in a clear, shared and testable way.
I don't train on AI as a collection of tools. I work on the uses, methods and reflexes that allow a team to achieve tangible results.
Positioning, content, workflows, AI assistants, productivity, internal adoption: the goal is to connect the marketing vision to operations.
A useful transformation doesn't rely only on the right tools. It relies on teams' ability to understand, test and adopt new practices.
"I believe AI is not a shortcut. It's a lever. And a lever is useless without method, context and critical thinking. That's why I help teams move beyond the "wow" effect to build useful, lasting practices truly integrated into how they work. This vision is consistent with how I present myself publicly and the learn by doing approach I've advocated for years."
Want to train your teams, clarify your AI use cases or build a methodology tailored to your marketing reality?
I design training, workshops and support that turn AI into concrete skills, not abstract promises.
Contact me